Tag Archives: Video Advertising

AcuityAds acquires Visible Measures
April 25, 2017 Acquisitions , ,

AcuityAds completes its acquisition of Visible Measures. The acquisition will bring together AcuityAds’ self-serve programmatic marketing platform and Visible Measures’ video analytics with the goal of gaining a greater share of the programmatic television and video ad market.

From the press release: “We are extremely excited about the integration of Visible Measures’ video analytics technology into Acuity’s world-class media execution platform and are looking forward to seeing the compelling advantages of offering their services to our existing clients,” said Tal Hayek, CEO of AcuityAds. “Video advertising is the fastest growing segment of the digital advertising market and the addition of Visible Measures’ offerings significantly bolsters our video footprint and enhances our value proposition for marketers as an industry-leading multi-channel platform for all of their digital advertising initiatives.”

Link Cantech Newswire

Visit AcuityAds and Visible Measures on CabinetM.

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Building the Marketing Stack for Streaming TV Ads
March 22, 2017 Uncategorized , ,

Television is changing, shifting from traditional paid cable and broadcast services to streaming on mobile devices.  Todd Spangler in an April 2015 article for Variety noted, U.S. consumers are more inclined to stream entertainment from an Internet service than tune in to live TV, according to the results of a new survey from consulting firm Deloitte.”   

As television viewership changes, so too must advertising.  But, there is some good news.  “Video advertising creates a more stimulating environment for consumers by meeting their expectations for content. It allows brands to quickly inform and visually entertain, which generates a powerful platform for conversion when accurately targeted across user behavior patterns,” notes Thomas Stern in an article for Marketing Land.  The pressure is on for marketers to get the targeting right and create content that combines information and entertainment.  But, the first step is to gather the data.

By tapping tools in Behavioral Analytics: Multichannel and Video Analytics, marketers can zero in on what their target audience is all about — tracking demographics, general interests, media habits, shopping history, and overall viewership statistics.  This data can provide clues as to how best to craft the ad content.

Tools in Broadcast & TV Advertising, Video Advertising and Video Production are invaluable to marketers when creating the video content. Or, marketers can turn to an agency for Video Production.  The key is to create a compelling ad that grabs the audience’s attention and spurs them to seek more information about the brand.

Tracking results is an important component of the marketing stack.  Ad Campaign Performance solutions enable marketers to determine which ads are performing best and maximize overall ad spend. Multi-Touch Attribution tools take a look at marketing campaigns across multiple channels and tie sales conversions to the specific channel that inspired the customer’s actions.

Streaming TV has upended the status quo.  A successful stack will provide marketers  with the tools they need to track ever-changing consumer trends, adjust video content and ad placement as needed, and to gather the metrics to see what works.

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PowerInbox: Autoplay Videos Added to Email Solution
March 3, 2016 MarTech Product News, New Features , , , , , ,

Product
Autoplay Videos Added to Email Solution (by PowerInbox)

Category
Email Marketing, Video Advertising

Function
Branding, Customer Acquisition, Customer Engagement

Great For
Brands looking to add autoplay video directly into email.

Suitable for use by
B2B, B2C

Overview
PowerInbox announces the addition of autoplay videos directly inside emails. Users will see a 7 second video loop upon opening the email and then are encouraged to click through to activate the full video and sound.

Things to know:
  • The autoplay video units can run as an advertising component in RevenueStripe, PowerInbox’s email content recommendation solution
  • The autoplay video units can also be run as a dynamic element in DynamicMail, the company’s email personalization solution

Press Release
https://powerinbox.com/press-releases/autoplay-email-video/

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Video Ad Solution Offers Unified Approach to Social Media Platforms – Pixability
February 26, 2016 MarTech Product News, New Products , , , , ,

Product
Video Ad Solution Offers Unified Approach to Social Media Platforms – Pixability

Category
Video Advertising

Function
Branding, Customer Acquisition

Great For
Advertisers targeting social media with video ads.

Suitable for use by
B2C, B2B, Agency

Overview
Pixability announces Pixability v4, an advanced video ad buying solution for YouTube, Facebook, Instagram, and Twitter. The solution enables advertisers to develop a unified approach to video advertising reaching across premium video platforms while managing disparate ad formats and metrics.

Things to know:
  • Offers advertisers access to a set of normalized video ad metrics that account for each premium video platform’s distinct specifications
  • Provides audience and placement targeting using the Ad Recommendation Engine, Custom Audience targeting, and proprietary algorithms
  • Enables advertisers to assess, and compare, campaign performance across premium video platforms in a single dashboard

Press Release
http://www.pixability.com/recent-press-releases/pixability-announces-media-industrys-most-advanced-walled-garden-video-advertising-solution

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Prevent Ad Blockers While Enabling Optimized Ad Content (By BrightCove)
November 6, 2015 New Products , , , ,

Product
Prevent Ad Blockers While Enabling Optimized Ad Content (By BrightCove)

Category
Video Advertising

Function
Branding, Customer Acquisition

Great For
Advertisers looking to deliver quality video advertising

Suitable for use by
B2B, B2C

Overview
BrightCove Lift is an ad optimization solution to prevent ad blockers while delivering ad-supported video experiences on both desktop and mobile.

Three things to know:
  • Delivers video ads consistently on all mobile devices particularly targeting issues due to latency, buffering, and timeouts
  • Enables media companies to circumvent ad blockers which can disrupt the delivery of content
  • Solution is currently available

More information
https://blog.brightcove.com/en/2015/10/protecting-economics-ad-supported-media-brightcove-lift

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Vungle Premium (by Vungle)
September 24, 2015 New Products , , , ,

Product
Vungle Premium (by Vungle)

Category
Video Advertising

Function
Branding/Creative

Great For
Video advertisers looking for advertising opportunities in top mobile apps.

Suitable For
B2C, Agency

Overview
Vungle launches Vungle Premium, a new programmatic private marketplace where brands and other video advertisers can find top mobile apps.

Three things to know:
  • Vungle Score is calculated using a proprietary algorithm to determine the quality of advertising opportunities in popular apps. For example, when apps peak in popularity, they receive a higher “score” that alerts advertisers to valuable inventory opportunities.
  • The Vungle Billboard taps a partnership with Nielsen DAR to provide demographic usage data for each app.
  • Premium will be an important tool to help brands seeking to shift their budgets from traditional advertising to a mobile environment.

Press Release
http://vungle.com/blog/2015/09/16/now-introducing-vungle-premium/

More information
http://vungle.com/premium/

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Profiling Suite (by ViralGains)
September 24, 2015 New Features , , ,

Product
Profiling Suite (by ViralGains)

Category
Video Advertising

Function
Customer Acquisition

Great For
Marketers who want to run a campaign targeting specific social media audiences.

Suitable For
B2B, B2C

Overview
ViralGain’s Profiling Suite is designed to activate engaged video viewers by combining tools for in-depth viewing and engagement data with YouTube, Facebook, and Instagram custom audiences.

Three things to know:
  • The suite enables marketers to create custom audience segments based on social sharing, viewing behavior, and viewer sentiment
  • Through ViralGains’ native player, capture and confirm in-depth audience insights from all views
  • Marketers can now connect with audience segments based on the age, location, gender, and interest data available from Facebook, Instagram, and YouTube

Pricing Structure
Monthly Subscription

Press Release
http://www.viralgains.com/2015/09/viralgains-releases-profiling-suite/

More information
http://www.viralgains.com/

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Unruly Holdings Limited (acquired by News Corp)
September 24, 2015 Acquisitions , , , ,

Company
Unruly Holdings Limited (acquired by News Corp)

Category
Video Advertising

Function
Branding/Creative

Great For
Advertisers looking to take advantage of Unruly’s video advertising capabilities across News Corp’s media holdings.

Suitable For
B2B, B2C, Agency

Overview
News Corp has agreed to acquire Unruly Holdings Limited, a leading global ad platform that provides digital and social video advertising.

Three things to know:
  • Acquisition will extend News Corp’s expertise in the digital and mobile video area
  • Unruly is a video distribution platform that includes tracking video sharing and delivering verifiable video views via paid media across mobile, desktop and tablet devices
  • In the coming months, News Corp business units will begin to offer Unruly products and will significantly increase the premium video and mobile inventory

Press Release
http://newscorp.com/2015/09/16/news-corp-to-acquire-social-video-ad-platform-unruly/

More information
https://unruly.co/

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